Keeping Communities Connected

The Ask

We were thrilled to recently partner with Dream Catch Consulting in creating a video for Santa Cruz grassroots organization Cradle to Career.  

Providing vital services to families, Cradle to Career’s mission has become even more critical to the community during COVID-19. Our new clients came to us with a strong sense of who they are, the people they represent and their efforts during the COVID crisis, but were looking for guidance in how to best reflect that in a video. Additionally, as is often the case these days, they needed to get this video out to the community STAT.

So how did Owl Eye tackle this?

The Solution

Approaching videos with a clear content strategy is how Owl Eye is able to deliver engaging videos that get results on a tight timeline. That’s the true secret to our sauce.

From inception to completion, we were able to deliver the COVID-19 response video in just under a few weeks using three key ingredients:

• conducting a virtual shoot

• using existing assets

• incorporating motion graphic animation

Though our clients had a lot of pieces to the puzzle, we needed the virtual shoot to provide a strong narrative thread. Once we captured that, we created a motion graphics template to give the piece a polished look. The animation functioned as a great way to make use of existing assets, incorporate Cradle to Career branding and breathe life and personality into this video.

To learn more about the critical work Cradle to Career does for the Live Oak community in Santa Cruz or to contribute to their efforts please click on the link below:

https://www.liveoakc2c.com/

As always in this surreal summer: stay safe, stay sane and stay healthy. 

- A & K

Making use of motion graphics to keep C2C’s branding in the spotlight.

Main interview was conducted remotely.